Sushi Express taps DTC World for Powerpuff Girls collectibles campaign

By AI, Created 5:14 PM UTC, May 18, 2026, /AGP/ – Sushi Express ran a six-week collectibles campaign across nearly 40 Singapore outlets from 13 April to 7 June 2026, using custom Powerpuff Girls merchandise designed and produced by DTC World. The layered promotion mixed stamp cards, gachapon, a claw machine, and a weekly prize draw to drive repeat visits and engagement.

Why it matters: - The campaign shows how F&B brands are using collectible merchandise to turn a simple promotion into repeat traffic. - DTC World’s role covered concept, design, production, and delivery, making merchandise the center of the campaign mechanics instead of a side giveaway. - The campaign leaned on licensed character merchandise to create multiple engagement points across nearly 40 outlets in Singapore.

What happened: - Sushi Express ran a limited-edition Powerpuff Girls collectibles campaign from 13 April to 7 June 2026. - The promotion covered nearly 40 Sushi Express and 争鲜 gogo outlets islandwide in Singapore. - DTC World Corporation designed and produced the full collectibles range for the campaign. - Sushi Express used a stamp card system, gachapon redemptions, a claw machine activation at selected locations, and a weekly prize draw.

The details: - The merchandise range included four formats. - Keychain plushies of Blossom, Bubbles, and Buttercup were sold as a purchase-with-purchase item in three designs. - Gachapon units distributed five keycharm designs featuring the characters with Sushi Express sushi pieces. - A flight tag keychain was offered as another purchase-with-purchase tier at point of sale. - The oversized plush was the campaign’s top-tier reward through the weekly draw and claw machine placements. - All designs were custom-created for the campaign. - The characters were reimagined in Sushi Express-themed outfits and sushi-holding poses. - DTC World handled concept development, three-dimensional character adaptation, production coordination, and islandwide delivery.

Between the lines: - The campaign was built around collectibility, not just discounting. - The layered mechanics gave Sushi Express multiple reasons for customers to return, which can extend the life of a campaign beyond a single visit. - DTC World positioned merchandise as a campaign engine, with the collectibles strong enough to support participation mechanics around them. - The partnership also shows how licensed character IP can be adapted into brand-specific merchandise without using off-the-shelf assets.

What’s next: - DTC World will likely keep pitching end-to-end merchandising programs that combine design, production, and campaign execution. - Sushi Express may use the model again if the collectibles format continues to drive repeat visits and prize redemption. - DTC World continues to serve brand clients across FMCG, F&B, retail, and financial services from Singapore and regional offices in Malaysia, Vietnam, Indonesia, Cambodia, and China.

The bottom line: - The campaign turned collectible toys into the main marketing hook, giving Sushi Express a promotion built to pull customers back in multiple times.