Sureclean launches washing machine cleaning service in Singapore

Sureclean has introduced a dedicated washing machine cleaning service in Singapore, offering standard and steam-based deep cleaning for top-load, front-load and washer-dryer units. The company says the service is meant to remove mould, bacteria and odour buildup that normal wash cycles cannot reach.

Why it matters: - Washing machines can trap residue, moisture and lint in the drum, rubber seal and detergent compartment. - That buildup can create musty odours and transfer marks or smells onto laundry. - The service gives Singapore homeowners a professional option for cleaning parts a normal wash cycle does not reach.

What happened: - Sureclean launched a dedicated washing machine cleaning service in Singapore. - The company is NEA-licensed and says it has served more than 50,000 homes across Singapore since 2013. - The service is available through Sureclean's website or via WhatsApp. - A specialist confirms the appropriate cleaning tier after reviewing the machine.

The details: - The service comes in two tiers: Standard Cleaning and Deep Cleaning. - Standard Cleaning dismantles the drum and performs a high-pressure jet wash of the drum, filter and detergent compartment before reassembly and a test run. - Deep Cleaning includes Standard Cleaning plus a steam clean and disinfection pass of the drum and internal parts. - Sureclean says Deep Cleaning sanitises areas the jet wash cannot reach and treats odour and mould at the source. - Deep Cleaning costs $50 more than Standard Cleaning. - Top Load machines cost $188 for Standard Cleaning and $238 for Deep Cleaning. - Front Load machines cost $288 for Standard Cleaning and $338 for Deep Cleaning. - Washer-Dryer Combo units cost $288 for Standard Cleaning and $338 for Deep Cleaning. - Sureclean publishes full price details on its website and says there are no hidden charges. - The company recommends Deep Cleaning for machines with existing odour or mould, visible marks transferring onto laundry, machines that have never been professionally serviced, or households with young children. - Sureclean positions Standard Cleaning as routine upkeep on a regular schedule. - The company says more information is available on its website.

Between the lines: - The launch targets a maintenance problem many households overlook because the machine can look clean on the outside while harbouring buildup inside. - The two-tier pricing suggests Sureclean is trying to separate routine maintenance from heavier remediation work. - The inclusion of steam disinfection signals a focus on visible odour and mould complaints, not just cosmetic cleaning. - Alvin Tan, founder of Sureclean, said the company kept seeing machines that looked fine outside but were harbouring mould and bacteria inside.

What's next: - Sureclean will likely steer customers toward Standard Cleaning for routine maintenance and Deep Cleaning for machines with odour, mould or long gaps since professional servicing. - The company will continue qualifying bookings by reviewing the machine before confirming the service tier. - Singapore homeowners can book the service directly online or through WhatsApp.

The bottom line: - Sureclean is turning washing machine maintenance into a paid, tiered service built around deep cleaning, steam disinfection and transparent pricing.